Centura Capital
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Investment Strategy

Investment Strategy
At Centura, our goal is to provide investors with superior rates of return by investing directly in real estate properties.  Over the last decade, Centura’s principals have followed a well-defined, risk-averse strategy focused on cash flow and value creation.  This strategy is to identify and invest in small-to-medium sized existing, value-add, and to-be-developed real estate opportunities in target markets with strong employment drivers. In some cases, Centura will partner with experienced real estate operators and developers in select markets. In these cases, partnering with “best in class” operators complements our expertise and provides us access to unique investment opportunities.

We target properties from financially distressed owners, non-strategic holders of real estate, and other motivated sellers.  Investments are primarily made in assets that are poorly managed, under-valued, under-capitalized, and/or suffering from deferred maintenance which therefore sell at a discount to their intrinsic value.  Working with our management teams, we reposition assets by replacing and improving existing on-site employees while implementing targeted capital improvement plans, expense savings programs, and aggressive leasing strategies.  Each investment we make has a compelling story and a well-defined exit strategy.

Our disciplined investment approach includes:
  • Identification of small-to-medium sized projects – those too small for institutional investors but too large for individual investors
  • Comprehensive selection process for first class, experienced property managers and operating partners
  • Application of stringent investment criteria and a comprehensive due diligence process
  • Use of conservative assumptions in the analysis of potential acquisitions
  • Intensive focus on risk management to preserve capital

Investment Philosophy

  • We believe successful real estate investing requires a deep knowledge of local markets, a rigorous valuation methodology based on asset fundamentals and market trends, and strong relationships with experienced and entrepreneurial partners.
  • We adhere to a rigorous deal selection process and apply a disciplined acquisition approach and sound judgment to each investment.
  • We believe the return on an investment is maximized through intensive asset management and thorough supervision of our on-site team.  
  • We believe that close alignment of interests with our limited partners is essential for ensuring long-term success.
  • We conduct business with fairness, integrity and complete transparency.

Investment Criteria
Over the course of a year, we are presented with hundreds of real estate investment opportunities.  We focus only on those that fit our demanding investment criteria:

Property Traits

  • Well-located, income-producing properties with repositioning and value-add potential
  • Strong local employment drivers offering long-term stability
  • Select development projects located in areas with strong economic and demographic drivers
Real Estate Types
  • Apartments
  • Student Housing
  • Office / Medical Office
  • Neighborhood Shopping Centers

Investment Size

  • $1 – $10 million per transaction

Investment Horizon

  • 3 – 10 years
Geographic Focus
  • Direct investments within the eastern half of the United States
  • Other select domestic markets on an opportunistic basis

Centura Capital, LLC
15 East Ridge Pike, Suite 200, Conshohocken, PA 19428
Telephone: (484) 351-8800 / Fax: (610) 684-6612